Penguatan Literasi Digital dan Pemasaran BUMDes Sinar Usaha Desa Tabongo Timur melalui Pengembangan Situs Web dan Diversifikasi Produk Sacha Inchi
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Badan Usaha Milik Desa (BUMDes) Sinar Usaha di Desa Tabongo Timur, Kabupaten Gorontalo, menghadapi keterbatasan keterampilan digital dan akses pemasaran meskipun memiliki potensi pengembangan agroindustri sacha inchi. Kegiatan pengabdian ini bertujuan meningkatkan literasi digital, mengembangkan situs web dan fasilitas pembayaran QRIS, memperkuat pemasaran, serta mendiversifikasi produk sacha inchi. Program dilaksanakan pada Mei–September 2026 melalui pendekatan Participatory Rural Appraisal (PRA) dengan melibatkan 25 peserta dalam identifikasi kebutuhan, pelatihan, penerapan teknologi, pendampingan, dan evaluasi. Data dikumpulkan melalui penilaian prapelatihan dan pascapelatihan, diskusi kelompok terarah, observasi, catatan penjualan, serta analitik situs web. Hasil menunjukkan peningkatan rata-rata capaian literasi digital dari 15% menjadi 85%, atau sebesar 70 poin persentase. Volume penjualan minyak sacha inchi meningkat dari 165 menjadi 365 botol (121,2%) berdasarkan tiga periode pembanding sebelum dan sesudah program, sedangkan kunjungan situs web mencapai rata-rata 150 kali per bulan. Diversifikasi menghasilkan empat produk baru sehingga portofolio meningkat dari dua menjadi enam jenis produk (200%). Integrasi teknologi digital, inovasi pangan lokal, dan pemberdayaan partisipatif berpotensi memperkuat kapasitas usaha serta kelembagaan ekonomi desa.
Sinar Usaha, a Village-Owned Enterprise (BUMDes) in Tabongo Timur Village, Gorontalo Regency, faces limitations in digital skills and market access despite its potential for sacha inchi agroindustrial development. This community engagement program aimed to improve digital literacy, develop a website and QRIS payment facilities, strengthen marketing, and diversify sacha inchi-based products. Conducted from May to September 2026, the program employed a Participatory Rural Appraisal (PRA) approach involving 25 participants in needs assessment, training, technology implementation, mentoring, and evaluation. Data were collected through pre- and post-training assessments, focus group discussions, observations, sales records, and website analytics. The results showed an increase in average digital literacy achievement from 15% to 85%, representing a gain of 70 percentage points. Sacha inchi oil sales volume increased from 165 to 365 bottles (121.2%) across three comparable observation periods before and after the program, while website traffic averaged 150 visits per month. Product diversification introduced four new products, expanding the portfolio from two to six product types (200%). Integrating digital technology, local food innovation, and participatory empowerment offers potential for strengthening business capacity and village economic institutions.
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