Pengaruh Faktor Eksternal dan Internal dalam Proses Pengambilan Keputusan Konsumen Tanaman Hias di Cv Gading Agritama Kota Padang: The Influence of External and Internal Factors in the Decision-Making Process of Consumer Ornamental Plants at Cv Gading Agritama, Padang City. arview. 2025;4(2):74-86. doi:10.37195/arview.v4i2.1677