- Skincare Review Content on Tiktok ‘Dokter Detektif’ Account in Shaping Purchase Intention -
Article Sidebar
Main Article Content
Abstract
The beauty industry in Indonesia, especially the skincare sector, experiences significant growth every year. Increasingly fierce competition between brands encourages the emergence of various claims on products, including overclaim practices that can harm consumers. This phenomenon has given rise to a variety of educational content, one of which is the TikTok account ‘Doctor Detective’ which reviews skincare products based on laboratory test results. The purpose of this study was to determine the effect of exposure to skincare review content on TikTok @dokterdetektif on followers' buying interest. The theoretical basis used is the Stimulus-Organism-Response (SOR) theory. The research approach uses explanatory quantitative with survey methods collected from 100 sample respondents through questionnaires. The results of this study indicate that there is a positive and significant influence between exposure to skincare review content on TikTok @dokterdetektif (X) on purchase intention (Y). Every 1% increase in content exposure, buying interest will also increase by 0.735.
Article Details
Section
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
References
Anisya, A. N., & Primasari, I. (2024). Pengaruh Opini Publik Klaim 7x Ceramide Hyalucera Moisturizer Gel The Originote terhadap Brand Image Pada Tiktok. Innovative: Journal Of Social Science Research, 4(3), 18090–18107. https://doi.org/https://doi.org/10.31004/innovative.v4i3.12226
Bari, H. A., Roamdlan, S., & Maududi, M. M. (2025). Analysis of the Influence of Palestinian-Israeli Conflict News Exposure on Instagram @eye.on.palestine on Social Care Attitudes of Youth RW.01 Kebon Jeruk (Quantitative Study with S-O-R Theory).pdf. Hulondalo: Junal Ilmu Pemerintahan Dan Ilmu Komunikasi, 4(1). https://doi.org/https://doi.org/10.59713/jipik.v4i1.1127
Deborah, T., & Anggraeni, D. (2022). Pengaruh Terpaan Media Terhadap Minat Berkunjung pada Sial Interfood Expo Jakarta 2022. Jurnal Publish (Basic and Applied Research Publication on Communications), 1(2), 70–175. https://doi.org/10.35814/publish.v1i2.4204
Ente, F., Ratnasari, D., & Saputra, A. (2023). Pengaruh Penggunaan Aplikasi Tiktok Terhadap Kreativitas Mahasiswa Universitas Ichsan Gorontalo Proram Studi Ilmu Komunikasi.pdf. Hulondalo: Junal Ilmu Pemerintahan Dan Ilmu Komunikasi, 2(2). https://doi.org/https://doi.org/10.59713/jipik.v2i2.643
Mahdi, M. I. (2022). Pendapatan Produk Kecantikan di Indonesia Diproyeksi Terus Naik. DataIndonesia.Id. https://dataindonesia.id/varia/detail/pendapatan-produk-kecantikan-di-indonesia-diproyeksi-terus-naik
Ngabito, R. I. P. (2025). Analisis Pertanggungjawaban Hukum Terhadap Pengedaran Produk Skincare yang Terbukti Overclaim. Law, Development & Justice Review, 7(3), 284–301. https://doi.org/10.14710/ldjr.7.2024.284-301
Nurhayati, H. (2025). Pendapatan pasar kecantikan & perawatan pribadi di Indonesia pada tahun 2024, menurut segmen. Statista.Com. https://www.statista.com/topics/7592/cosmetics-and-personal-care-market-in-indonesia/#topicOverview
Oktapiana, N., & Situmeang, I. V. O. (2024). Efektivitas Penggunaan Media Sosial TikTok terhadap Minat Beli Produk Skincare pada Followers (@hanadaindonesia). Ikraith-Abdimas, 8(3). https://doi.org/https://doi.org/10.37817/ikra-ithabdimas.v8i3.4404
Priyono. (2016). Metode Penelitian Kuantitatif. Zifatama Publishing.
Putra, J. R., & Sumadi. (2023). Pengaruh Promosi Influencer di Social Media Tiktok Terhadap Minat Beli Bagi Generasi Z. JRIME: JURNAL RISET MANAJEMEN DAN EKONOMI, 1(4), 236–253. https://doi.org/https://doi.org/10.54066/jrime-itb.v1i4.773
Putri, A. F., Wangi, M. S., & Suryo, H. (2023). Pengaruh Kredibilitas Beauty Influencer Dan Terpaan Tayangan Review Product Terhadap Minat Beli Produk Kecantikan. Solidaritas:Jurnal Ilmu-Ilmu Sosial, 7(1).
Putri, S. A., Pohan, S., & Nasution, Chairunnisah Rah, I. (2025). The Effect of Somethinc Product Review on TikTok on Brand Awarenes in Medan City.pdf. Hulondalo: Jurnal Ilmu Pemerintahan Dan Ilmu Komunikasi, 4(1). https://doi.org/https://doi.org/10.59713/jipik.v4i1.1138
Sahir, S. H. (2021). Metodologi penelitian. Penerbit KBM Indonesia.
Santika, E. F. (2023). Kelompok Anak Muda Jadi Pengguna Terbesar TikTok, Usia Berapa Mereka? Katadata.Co.Id. https://databoks.katadata.co.id/media/statistik/3997760dd2e3fd3/kelompok-anak-muda-jadi-pengguna-terbesar-tiktok-usia-berapa-mereka
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (1st ed.). ALFABETA BANDUNG.
Umam, C., & Nur Aini, A. (2021). Terpaan Pemberitaan Covid 19 Di Instagram Terhadap Perubahan Interaksi Sosial Mahasiswa Fakultas Ilmu Komunikasi Universitas Gunadarma. BroadComm, 3(1), 35–44. https://doi.org/10.53856/bcomm.v3i1.217
Widodo, S., Ladyani, F., Asrianto, L. O., Rusdi, Khairunnisa, Lestari, S. M. P., Devriany, A., Hidayat, A., Dalfian, Nucahyati, S., Sjahriani, T., Armi, Widya, N., & Rogayah. (2023). Buku Ajar Metode Penelitian. CV Sciencer Techno Direct.
Wijaya, K. J. A., Lapian, S. J., & Tielung, M. V. (2024). Analysing the Influence of Electronic Word of Mouth (Ewom) and Social Media Influencer on Purchase Intention for Culinary Businesses At Flamboyan Street Manado. Junal EMBA, 12(03), 313–325. https://doi.org/https://doi.org/10.35794/emba.v12i03.56802