Analysis of the Meaning of Tasya Farasya Approved Label
Article Sidebar
Main Article Content
Abstract
This study aims to explore the meaning contained in the Tasya Farasya Approved label through Roland Barthes' semiotic approach. Data was collected through direct observation of the content published by Tasya Farasya on social media platforms and a literature review of related studies. This label does not only function as a visual complement but is part of the visual communication strategy used by Tasya Farasya, a well-known beauty influencer in Indonesia, to build a credible, authoritative, and convincing image for the products she endorses. This research is qualitative in nature and uses a semiotic analysis approach. Based on the results of denotative analysis, the label consists of visual elements such as the text "Tasya Farasya" and the word "Approved," an illustration of a face, a circular shape, a combination of purple and pastel yellow colors, and a star symbol. At the connotative level, these elements reflect symbolic meanings related to personal authority, exclusive value, and the representation of feminist beauty. Meanwhile, at the mythical level, these meanings undergo naturalization and form a collective belief that products bearing this label have guaranteed quality. This research contributes significantly to understanding how visual symbols in digital communication, especially in the beauty industry, can shape public perception and reinforce the digital consumption culture in Indonesia.
Article Details
Section
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
References
Abelinda, K. R., Bajari, A., & Mirawati, I. (2024). Peran Label “Tasya Farasya Approved” dan Respon Kognitif dalam Menentukan Keputusan Pembelian Brand Somethinc. Jurnal Sosial Dan Humaniora, 1, 190–196. https://doi.org/10.62017/arima
Anam, C. (2011). Semiotika komunikasi: Representasi dalam perspektif komunikasi. Graha Ilmu.
Barthes, R. (1977). Image, Music, Text (S. Heath, Trans.). Fontana Press.
Baudrillard, J. (1998). The Consumer Society: Myths and Structures. SAGE Publications.
Cirlot, J. E. (2002). A Dictionary of Symbols. Routledge.
Creswell, J. W., & C. J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
Haqi, A. M., & Khusyairi, J. A. (2025). Analisis Semiotik Roland Barthes terhadap Simbol Budaya Palestina di Ruang Publik Digital: Semangka, Pohon Zaitun dan Kunci. Metahumaniora, 15(1), 22–31. https://doi.org/10.24198/metahumaniora.v15i1.61767
Muzzammil, F. (2023). Makna Label Halal Indonesia dalam Perspektif Semiotika: Analisis Semiotika Roland Barthes. 4, 120–152. www.kemenag.go.id
Khairi, I. (2022). Analisis Semiotika Logo Duta Wisata Aceh Selatan. Jurnal Komunikasi Visual, 3(2), 34-49.
Lupton, E., & P. J. C. (2015). Graphic design: The new basics (2nd ed.). Princeton Architectural Press.
Marwick, A. E. (2015). Instafame: Luxury selfies in the attention economy. Public Culture. https://doi.org/10.1215/08992363-2798379
Moleong, L. J. (2006). Metode Penelitian Kualitatif (., Ed.). PT Remaja Rosdakarya.
Nisrina, R. G. (2021). User generated content sebagai strategi komunikasi pemasaran digital: studi kasus fenomena# shopeehaul. Jurnal Komunikasi Profesional.
Novianti, S. (2023). Analisis Semiotika Roland Barthes pada Film “R.A Kartini” Karya Hanung Bramantyo. Jurnal Semiotika & Komunikasi, 18(2), 99-115. https://doi.org/10.2330/semcom.18.2.2233
Oktaviani, P., Septi Putri, F. W., Muazaroh An Naafi, N., & Zuhri, S. (2024). The Role of The “Tasya Farasya Approved” Label in The Purchase Decision of The Skintific Brand. Jurnal Komunikasi Digital, 5, 1-13. https://doi.org/10.3342/juskop.v1i2.376
Putri, E., Amalia, N., Aulia, F., & Zuhri, S. (2024). Peran Label “Tasya Farasya Approved” Terhadap Persepsi Mahasiswa di Surabaya dalam Pembelian Brand Luxcrime. Jurnal Marketing Digital, 3(1), 42-56. https://doi.org/10.3342/xxxx
Schwandt, T. A. (2000). Three epistemological stances for qualitative inquiry: Interpretivism, hermeneutics, and social constructionism. Sage Publications.
Sobur, A. (2016). Semiotika Komunikasi. PT Remaja Rosdakarya.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Triyoga, A. (2024). Pengaruh Kredibilitas Beauty Influencer Tasya Farasya terhadap Minat Beli Produk Skincare Skintific Barrier Repair Moisture Gel pada Followers Instagram @TasyaFarasya. Universitas Esa Unggul.
Wibowo, B., & H. A. (2021). Pengaruh Kredibilitas Influencer, Nominal Harga, dan Media Sosial terhadap Minat Pembelian dengan Mediasi Citra Merek di Tokopedia. Business Applied Management.
Zamroni, M. (2022). Filsafat Komunikasi (A. Farisi, Ed.). IRCiSoD.
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi. (2022). Volume 1 Nomor 1 Januari-Juni 2022.