Correlation Between Exposure to Tanned Models on Instagram @Lafiye and Followers' Self-Confidence
Article Sidebar
Main Article Content
Abstract
Beauty standards in Indonesia that emphasize fair skin often make women with tanned skin feel less confident. This study aims to determine the relationship between exposure to tanned models on the Instagram account @Lafiye and the self-confidence of female followers with similar skin tones. An explanatory quantitative approach was used in this study, with data collected through an online questionnaire from 100 female respondents with tanned skin who follow the account @Lafiye. Variable X was measured using indicators of frequency and duration of exposure, while variable Y included self-confidence, optimism, and objectivity. The analysis was conducted using the Spearman Rank correlation test. The results showed that there was no significant relationship between the two variables, with a correlation value of r = 0.087 and a significance of p = 0.392. These findings indicate that the visual representation of tanned models on social media is not strong enough to influence overall self-confidence. This study recommends that brands should not only rely on visual appearance, but also include narratives that support self-acceptance and diversity as part of their communication strategy.
Article Details
Section
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
References
Bakari, A. R. (2022). Pengaruh Terpaan Media Sosial Terhadap Kesadaran Diri Akan Bahaya Perilaku Oversharing Di Kalangan Mahasiswa Universitas Komputer Indonesia Bandung.
Febriana, S. R. (2024). Pengaruh Body Image terhadap Kepercayaan Diri pada Mahasiswa. Indonesian Journal of Business Innovation, 1(1), 369–381.
Garcia, G. C., Khan, M. N., Alam, A., Obregon, J., Abuhmed, T., & Huh, E.-N. (2025). FiSC: A Novel Approach for Fitzpatrick Scale-Based Skin Analyzer’s Image Classification. IEEE Access, 13(January), 42934–42948. https://doi.org/10.1109/ACCESS.2025.3547573
Harness, A. (2018). Infografik: 84 Persen Perempuan Indonesia Tidak Sadar Dirinya Cantik.
Huda, N., & Maemonah, M. (2022). Penerapan Modelling Teori Albert Bandura pada Mata Pelajaran FIKIH Di MI Ummul Qura. Al-Madrasah: Jurnal Pendidikan Madrasah Ibtidaiyah, 6(4), 1088. https://doi.org/10.35931/am.v6i4.1130
Putri, K. C., & Kusumastuti, R. D. (2023). Representasi Kecantikan Perempuan Pada Kampanye Be Your Own Melalui YouTube BLP Beauty. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 22(1), 93–107. https://doi.org/10.32509/wacana.v22i1.2723
Rahmah, N., & Raharjo, M. (2020). Pengaruh terpaan media sosial terhadap perilaku remaja di Indonesia. Jurnal Komunikasi Indonesia, 12(1), 45–55.
Ramadhani, M. R. (2021). The Modeling Theory And Its Relevancy With Uswatun Hasanah In The Quran Perspective (Study of Family Education In The Quran).
Sari, I. P., & Yendi, F. M. (2018). Peran Konselor dalam Meningkatkan Kepercayaan Diri Siswa Disabilitas Fisik. SCHOULID: Indonesian Journal of School Counseling, 3(3), 80. https://doi.org/10.23916/08408011
Tirahmawan, J., Melody, B. A. L., & Ahly, M. N. N. (2021). Rasisme Terhadap Kulit Hitam dalam Iklan H&M. Jurnal Audiens, 2(1). https://doi.org/10.18196/jas.v2i1.8708