Content Strategy for Child Development Education on Instagram: A Case Study of @bicarasikecil
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The rapid development of digital technology, particularly social media, has transformed the way parents access information about child-rearing. The Instagram account @bicarasikecil emerges as an innovative medium for child development education, emphasizing two main pillars: education and engagement. The educational pillar delivers scientific and practical information on child growth and development, while the engagement pillar fosters emotional connections with the audience, especially young mothers. This study employs a qualitative approach using qualitative content analysis, with data collected through observation, semi-structured interviews, and documentation. The findings indicate that the content strategy implemented by @bicarasikecil effectively provides relevant and practical information related to parenting, child development, and child health. The content integrates storytelling, authentic visuals, and call-to-action (CTA) elements to encourage interaction and two-way communication with the audience. This study concludes that @bicarasikecil successfully utilizes Instagram as an effective digital educational platform to deliver child development messages, positioning social media as an innovative and relevant educational space for young parents.
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