PENERAPAN REGRESI LINIER UNTUK PREDIKSI DAYA BELI PELANGGAN PADA ACE HARDWARE GORONTALO

Abstrak

Abstract- This study aims to predict the purchasing power of customers at Ace Hardware. Ace Hardware Indonesia was first opened in Supermal Karawaci, Tangerang in 1995, followed by some other stores in various regions. The efforts that have been made by the manager are one way to create customer satisfaction with the store. By doing so, of course, the customers do not want to look for another store. This study aims to create a system with data mining techniques that will be used to predict customer purchasing power. It is based on the customer purchasing power data. This study employs the simple linear regression method with variable X, namely the number of visitors, and Y, namely purchasing power. By looking for the error rate using the Mean Absolute Percentage Error (MAPE), the result value is 814,309. It means that the linear regression method can produce more precise and accurate results.

Keywords: Linear Regression, prediction of customer purchasing power, MAPE